THE HOME OF FRESH SINCE 1885

Wholesale Produce Markets

Our wholesale markets provide a central floor to buy and sell fresh produce in bulk. 

Logo with lowercase 'fd' inside a purple circle.

Fresh Fruit & Vegetables, Wholesale

A conveyor belt filled with ripe avocados in a processing or packaging facility with fluorescent lighting.
Two people selecting broccoli from a crate of fresh vegetables, surrounded by cauliflower, purple cabbage, and leafy greens outdoors.
A pile of yellow pears with one prominently in the center, standing out among the others.

Fresh Direct sources, manages, and supplies wholesale produce as one integrated operation — delivering consistent quality, dependable supply, and products buyers can rely on.

WHOLESALE PRODUCE

Marketing fresh products in wholesale bulk quantities.

Featured Products

A pile of fresh red apples with some water droplets on their surface.

Apples

Green plastic crates filled with ripe tomatoes in a market or storage setting.

Tomatoes

Fresh cherries with water droplets on their surface, close-up shot.

Cherries

Bunches of ripe yellow bananas piled together in a supermarket display.

Bananas

Black crates filled with green and dark avocados in a grocery store or market.

Avocados

Close-up of fresh broccoli florets.

Broccoli

Row of fuzzy kiwifruit with brown skin in a tray.

Kiwifruit

A close-up view of fresh orange carrots.

Carrots

Local produce markets, delivering New Zealand wide.

Black background with a white circle containing the letters 'fd' in lowercase
Dotted map of New Zealand with purple circles labeled "fd" showing Fresh Direct branches.

WHOLESALE MARKET LOCATIONS

Christchurch

31 Klondyke Drive, Hornby South.

Wellington

47 Takapu Road, Takapu Valley.

Auckland

29 Clemow Drive, Mt Wellington.

Hamilton

7 Kaimiro Street, Pukete.

Tauranga

46 Maleme Street, Greerton.

Palmerston North

23 Mihaere Drive, Roslyn.

 Wholesale Produce Questions.

  • We supply businesses with fresh produce, and because we operate in bulk, this includes crates, bins, and larger wholesale quantities.

  • Each of our local markets has its own opening hours — please check your specific location. Our busiest trading happens early in the morning, so visit before 8am when most customers are organising their daily fresh produce requirements.

  • Yes — we offer pickup or delivery. Our chilled transport specialists ensure produce arrives fresh and at the right temperature.

  • Fresh Direct works with growers to provide flexible wholesale options, from individual market supply to coordinated distribution across multiple locations.

  • A new account will need to be set up, but short-term card sales are also possible. Bring a high-vis vest (or we can provide one). Market visits are by appointment only — send us an enquiry and we’ll guide you through the process.