THE HOME OF FRESH SINCE 1885

Fresh Produce Marketing.


Connecting brands with retailers and consumers across New Zealand.

Taking Brands to Market - Delivering Results


Fresh Direct manages distribution, merchandising, sales, and marketing as one integrated function - giving established brands a single point of contact and accountability for performance in market.

Billboard advertising new snackable ice cream flavors called Man Mojitos and Man Mangoes, with the slogan 'Same Great Taste, New Snackable Size.'

Featured Services

Featured marketing services available to our partners and their brands.

  • Driving national distribution and sustained sales growth across New Zealand. We help your products reach the right retailers, optimise shelf placement, and support promotions to grow sales consistently. By combining market insight with practical marketing support, we make sure your products are visible, available, and performing at their best.

  • Targeted campaigns that build awareness and drive sales at the shelf. We plan and execute advertising across the right channels, connect with your audience, and support in-store activity to ensure your products are noticed, remembered, and purchased.

  • Consistent in-store execution that strengthens presence and drives performance for both retailer and brand. Delivered by our dedicated field team, we align display standards with store objectives, support promotional plans, and ensure shelves are well presented, well stocked, and commercially optimised — delivering stronger sell-through and a better in-store experience.

  • Direct shopper engagement through structured in-store sampling. Executed by our specialist in-market team, we plan and deliver demonstrations that introduce flavour, build confidence, and convert interest into purchase, while providing clear feedback from the shelf.

  • Retail-ready packaging designed to perform in market. We develop practical, compliant, and commercially focused packaging that protects the product, communicates clearly, and works efficiently across retail environments.

  • Clear, commercially grounded brand systems for produce businesses. We define positioning, visual identity, and messaging that align with retail strategy — ensuring your brand is consistent, credible, and built for long-term growth.

Featured Brands

Illustration of the word 'wonderful halos' with playful, cartoon-style letters, including a halo over the 'o' with a happy face on the second 'o'.
Logo of New Zealand Gourmet with black text and a green leaf on the letter G.
The word 'POW' with a red heart replacing the 'O', and the word 'WONDERFUL' underneath.
Packaging label for seedless lemons with green background and white and yellow text that reads "Wonderful Naturally Seedless Lemons."
Logo for Bonta Premium Bananas featuring a yellow sunrise with blue text.
Logo for Driscoll's berries with green text, tagline 'Only the Finest Berries,' on a white background.
Logo with the text "Wonderful citrus" in green, with a heart-shaped 'o' in 'Wonderful'.
Logo for The Growers Collective in black text on a white background.
Just Foods logo with a black rectangular background, white and gray text, and a green leaf symbol above the text.
Black and white logo with the words "Go FRESH for Life!" in bold font surrounded by a splash or burst design.
Red packaging with white and yellow text that says 'Natural Delights Raised on Sunshine' and a dark plant leaf silhouette in the background.
Logo with the words "Purefresh Organic" in black text on a white background.
Logo with lowercase 'fd' inside a purple circle.
Billboard advertisement for Halo tomatoes, with the slogan 'Sweet, Seedless, Easy peel.' It shows a box of tomatoes and mentions they are grown in Sunny California.

BRAND AND DISTRIBUTION ENQUIRY

BRAND AND DISTRIBUTION ENQUIRY

Contract us to manage your brand and distribution