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YOUR PARTNER IN FRESH

Fruit, vegetables, and flowers.

Fresh Direct connects growers with wholesale buyers, delivering quality fresh produce New Zealand-wide.

buyers
growers

FOR BUYERS

Quality, fresh produce.

A full range of seasonal fruit, vegetables, and flowers.

FOR GROWERS

Join the family

Delivering results with care, we connect your produce with the right market.

A woman standing in a field of green crops at sunrise, holding fresh leeks and wearing outdoor work clothes, a beanie, and a scarf.

NATIONWIDE 7-DAY DELIVERY

Our Fresh Produce Markets across New Zealand

Dotted map of New Zealand with purple circles labeled "fd" showing Fresh Direct branches.

31 Klondyke Drive, Hornby South, Christchurch.

47 Takapu Road, Takapu Valley, Wellington.

29 Clemow Drive, Mt Wellington, Auckland.

7 Kaimiro Street, Pukete, Hamilton.

46 Maleme Street, Greerton, Tauranga.

23 Mihaere Drive, Roslyn, Palmerston North.

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INTEGRATED SUPPORT

Professional support solutions

A fully integrated packing, distribution, and marketing platform — reducing complexity and ensuring your produce reaches its full potential.

Two men standing inside a warehouse filled with crates of fresh produce, including red onions and avocados, with a large white delivery truck in the background.
Two men inside a warehouse or market area holding cabbages, smiling at the camera. One is wearing a floral shirt and cap, the other a light-colored shirt. Green crates and a truck are visible in the background.

1600’S - 1800’S - TODAY

The Story

Grounded in family tradition, we're a values-driven business committed to delivering fresh produce while fostering innovation, sustainability, and strong relationships.

Fresh Direct, led by Jeffery and Peter Turner, descends from a rich lineage in horticulture dating back to 1600s England.

About Fresh Direct